Impulse
Forces are usually applied over a period of time. I push a box for 10 seconds, or a baseball bat makes contact with a ball for 5 microseconds, and so forth. The longer a force is applied to an object, the bigger an effect that force will have. This effect is quantified by the force's impulse on the object, which is given by the formula
where
Example

For example, a falling ball of mass 2kg feels a force

In the case of a collision, like a baseball bat hitting a ball, the force is usually not constant: it starts off small, increases to a maximum as the ball comes to a stop, and then decreases after the ball reverses direction. This is why the impulse is defined in terms of the average force. If one can create a graph of the force as a function of time, then the impulse of the force is equal to the area between the curve and the x-axis.